Alan Murdock

With a background in interdisciplinary arts and business I have spent the past fourteen years helping young designers and media producers on their path to professional careers in the creative industries.

I have a special affinity for copywriting, brand platform development and creative strategy. You know, like the grumpy dad who likes to wash his kids’ mouths out with soap? He's always sayin' "What's for dinner, heh!" "Ivory Soap! It's what's for dinner!" And he really thinks that. He really does, until the one night he comes home and he's sitting at the dinner table to a LARGE serving of roasted pheasant, with a pile of potatoes and carrots DRENCHED in melted butter. All of the children's plates just have a little bar of hotel Ivory soap on them. The he goes to take a sip of milk. You hear a little giggle from under the table as a little bar of soap floats to the top of the milk. Mean father gags.

Cut to

Ivory soap. It still floats, even when it is what's for dinner.