The concept of an air freshener began as a way to mask unpleasant odors long before the car was invented. We can certainly understand why horse drawn carriages needed something to help with the smell. Fortunately, automobiles, trucks and other vehicles came along to make travel more enjoyable, however the problem remained with different but still disagreeable odors.

Along came the paper car air freshener which was a popular substrate for keeping the fragrance viable for a longer period. With that, the evolution of an endless array of not-so-exciting air fresheners began filling the shelves of gas stations, grocery stores and dozens of other establishments.