Words have always been part of everything that I am. My journey has led to a growing experience in all things Design & Marketing, as well as a deep passion for Culture, Comms, Strategy & Creative Ops

After a stint at a leading Law School, I attended a Foundation Program in Communication Design at a top Design School. I also got a degree in Visual Communication. In 2014, I was chosen to attend an International Workshop on Creative Writing by the University of East Anglia.

I've been crafting copy, content & concepts for over 15+ years now. I started out volunteering in 2006 at Pune, facilitating an HIV & AIDS Awareness Campaign in 2009, after which I landed my first job as a Copywriter. Today, I've more than 10 yrs of proven creative leadership under my belt - providing creative direction, managing multiple teams, coordinating with stakeholders, and making sure I get the job done, while achieving results.

What I truly enjoy is developing Strategic Communications as well as evolving Brand Strategies for purpose-driven companies and initiatives. My collaborations include both B2B & B2C initiatives, from Real Estate, FMCG, Hospitality, Education, and Healthcare to Travel, Events & Experiences, Fashion, Lifestyle, AlcoBev, and more, as well as Design/Digital Marketing Agencies and Non-profits. I also co-founded and set up two hybrid coworking spaces from scratch.

I made a switch to SaaS Marketing a few years ago, and had the privilege of working with a top SaaS Accelerator program. Most recently, I led Content, Social & Creative Ops for Asia Pacific's leading HR Tech platform.

I currently head Strategy & Ops @theSound, a full stack marketing agency.

As a '90s child with a healthy obsession for counterculture, growing up in a highly entrepreneurial city in a country as diverse & developing yet still as rooted as India - is all an intrinsic part of my identity and spirit.

Well-read, worldly, enthusiastic, articulate, and a total people person, I bring to any team or project an innate sense of context, empathy, rationality, and strong research skills to understand what people want and how best to deliver it to them.

I strive to live each day fully, completely, and without a single regret in my love for words, visuals, people, places, new experiences, interesting conversations, and the big, little details.

Simply put, if you need new creative direction/strategy for your brand/service OR a slew of ideas and insights -

Who you gonna call?