Naaja King

Responsible for leading the development and implementation of creative strategies to reinforce the transformation of United Way of New York City from fundraiser to a community impact leader, guiding the organization through the launch of a new brand identity. Mentors and guides the design team through marketing initiatives with a strong focus on increasing the visual impact of the brand. Designed and produced web sites, online applications, e-mail CRM, viral marketing, and web banners for clients such as J. & W. Seligman & Co., Grey Advertising, Merkley Newman & Harty, CMPnet, Time Inc., and HBO. Over ten years of experience in the design industry, has worked in creative/art director roles at companies including Reed Elsevier, Bertelsmann Music Group, Miller Freeman, Hachette Filipacchi Magazines and Middleberg Euro Onlines Marketing division.