Naazneen Parkar

I am a Digital Strategy Specialist with experience in the Digital, Marketing and Brand space. My global marketing expertise includes both agency and client experience, having worked with brands in South Africa, Kenya and Canada.

My ability to link strategy and tactics from an analytical point of view has been nurtured by working with big brands such as Chase Bank Kenya, Sun International, Savanna, Gautrain, Neotel, Mini, Cell C, Put Foot Rally and ABSA.

My true strength comes in the ability to not only innovatively create and take lead on the digital strategy, but to also closely monitor the implementation and tactics ensuring the results are fed back into the business. This optimization leads to a way of thinking called Digital Intelligence in which the Digital Strategy along with Marketing Analytics provides business value, market insights and competitive advantage.

The ability to create the dots (innovate) and more so connect them (implement) are my personal benchmark for success.