QED Operations Pty Ltd
2012 – 2014

Responsibilities
Activities include the development, management and marketing of online businesses. This incorporates web brief development, strategic development of digital marketing plans, project management of third party relationships and analytics reporting.

Task Overview:
• Web development briefs
• Strategic development of digital marketing campaigns
• Scoping digital projects and creating work plans
• Identification and management of research tasks
• Data analysis (analysis of trends, keyword research, competitor research)
• Content development and production management
• Conversion optimization (strength of unique proposition and other aspects of copywriting, site credibility/trust, audit reports, click stream analysis, KPI metrics, A/B testing, multivariate testing)
• Management of projects/actions including third party agency relationships (brand design, web design, PPC, SEO, Social Media, Email)
• Monthly performance reporting

Services have been provided to ScaleUp, Cellar Plus. Moss Products, LionBridge, The Romance Shop and Red Gum Technologies.

Consultant, Strategy and Marketing Principal
incahoots partners Pty Ltd
2008 – 2012

Responsibilities
A range of client projects were undertaken including strategy development, research, planning, website development, digital marketing, analytics and reporting.

The work undertaken for one client was ongoing (retainer) and included business planning, strategic digital marketing development and project management (including third party agency relationships – web design, PPC, SEO, email, Social Media, content), data analytics, monthly performance reporting and recommendations for improvement including migration to a new CMS, site structure and design. Consultancy to assist a move to a franchise business model was also provided.

Services were provided to businesses including Hayes Knight, Figurehead Constructions, Bourne Kitchen and Bathroom Centre, InfoCentric, Rich River Golf Club, Gorgeous Getaways, The Romance Shop and Poolside Pakenham.

Home Office

MacBook Pro OSX Ver 10.9.3; MS Word, Excel and Powerpoint, Mac Mail, Google Chrome browser; Iinet internet provider; DropBox file sharing and management, and backups;