After some twenty years of experience with leading Israeli media channels, with solid background in marketing communications for international high-tech companies like Apple, and equipped with a master's degree at the Media Institute of the Hebrew University in Jerusalem, I founded in 1995 the Donitza PR - DMC agency, which provides strategic advice, press contacts, PR and media relations for High-Tech/BioMed/NanoTech/Mobile companies.

In 2009 I founded one of Israel's first Social Media agencies - newPR.co.il, a social media company. newPR is a full service social media marketing agency. We help brands to listen, understand and engage in conversations in the social media arena. We are experts in building brand equity. We create conversations, increase word of mouth and build lasting relationships. Bottom line: We help local and global brands engage customers, develop advocacy and drive sales.

Besides heading the 2 agencies, I also write for the Haaretz (a daily economic oriented newspaper) Hi-Tech supplements, the management magazines, Status and Executive, serve as a member of the editorial board of the audio video magazine AV, act as the editor of the iDive site and SEA (YAM) Magazine, and even find time to run a popular blog dedicated to behind the scenes of the PR, marketing and social media arena.