Nancie Ploechl

A well-regarded marketing professional, Nancie Ploechl functions as President of Prairie Marketing, Inc. in Chicago, Illinois. Since 1992, Nancie Ploechl has led Prairie Marketing, completing more than 4,700 successful projects in the United States, with contributions to 11 Fortune 500 companies and several international firms. In recent years, Prairie Marketing has extended its reach to Canada, Mexico, Switzerland, and China. With responsibility for creating Prairie Marketing’s vision and goals, Nancie Ploechl and her team provide strategic marketing and website design services; create collateral material for products and services; and develop programs for corporate communication, corporate training, human resources communication, affiliate and online marketing, and trade shows. For one client, Nancie Ploechl determined that there was a crucial disconnect in its marketing efforts focusing on the Hispanic population. Conducting in-depth research and analysis, Nancie Ploechl developed a successful marketing campaign. By implementing a new strategy to reach this valuable market, Nancie Ploechl halted the decline in the client’s market share and increased sales by 8 percent in the following year.

Nancie Ploechl graduated magna cum laude with a B.S. in Marketing from Western Michigan University, located in Kalamazoo. A member of the American Marketing Association and the American Institute of Graphic Arts (AIGA), Nancie Ploechl spends her leisure time volunteering at The Art Institute of Chicago.