Nancy Anderson

Your Social Media Marketing Plan

Did you know the average person spends 4 years looking down at their cell phone over a lifetime? To be honest, I’m somewhat surprised it’s not even more (but I suspect this number to increase). As I glanced around my family room on Christmas evening app for likes on instagram I noticed every one of my family members scrolling through their social feeds, excluding my nephew; he’s 6 months old, but oddly always gravitates towards the iPhone (although it’s typically just an attempt to eat it).This is all somewhat depressing, but as my mom recently explained Facebook has given her the power to reconnect with friends and even family members that she hasn’t spoken to in over twenty years. We’ve all heard stories of long-lost siblings, lovers, and guardians finding each other via social platforms. Not to mention the powerful charitable movements like the Ice Bucket Challenge, which helped raise over $100 million for ALS, a 3,500% increase from the $2.8 million raised during the same time period the year prior, according to Forbes.2014 has been another thrilling year in the world of social media, from Instagram reaching 300 million users, surpassing Twitter, Facebook’s continuous algorithm updates pushing organic reach to a plummeting death, LinkedIn’s new publishing platform giving users a powerful way to build their brand, and SnapChat establishing themselves as a bigger player by displaying advertisements auto likes on instagram and sponsored stories. These updates are just dusting the surface of social media changes over the past year, but what does this all mean for your marketing plan in 2015?We all know that social media is critical to every business’s marketing initiatives. Not having active social channels for your business is equivalent to showing up to work without pants; it’s embarrassing and not socially accepted.

Most Marketers Use Three or More Social Networks

Of the marketers who took our survey, the vast majority (84 percent) said they actively posted content on at least three or more social networks—most likely including Facebook, Twitter and/or LinkedIn.A total of 61 percent posted on at least four app for likes on instagram networks; 20 percent posted