Nancy Bowman
Influencer Marketing, Social Media, Biz Dev and Consultant in Manhattan, New York
Business Builder & Connector, specializing in Influencer Marketing, Social, Content, Digital, Marketing and Strategy. Blogger & Storyteller.
CONSULTANT (2013–Now) Business Development, Influencer Marketing, UGC, Social Media, Entertainment, Sponsorships, Marketing and Strategy.
Various. Clients include: DCP Wellness, ShoreZ Productions ("Sneaky Pete" now on Amazon Prime), TriVu Media, BAKERY.
VP, Vibrant Nation (Aug 2015-Aug 2016)
Influencer marketing network reaching GenX and Boomer women.
• Member of senior management team
• Delivered largest campaign in Vibrant Nation’s 8-year history (Fortune 50 CPG)
• Initiated multiple verticals: CPG, auto, travel, beauty, finance, OTC-pharma and shopper
• Developed Preferred Partnership with major global PR company
• Research and wrote industry blog
VP STRATEGIC ACCOUNTS, BlogHer (Feb 2014-Jan 2015)
Leading influencer marketing and cross-platform media network, reaching 100M+ women/month. Strategic, client-direct business development, with Fortune 500 clients and agencies. Developed consumer and brand storytelling, social sharing and targeted media campaigns. Led and project-managed partnerships. (SheKnows acquired BlogHer end of 2014.). Highlights:
•Built/led auto vertical,selling one of the largest campaigns in BlogHer’s history(GM)
• Rebooted partnerships directly with P&G, Coca-Cola, Pfizer and Citi
• Achieved P&G "Preferred Provider" status, leading team, US/Canadian clients
• Initiated partnerships with Colgate-Palmolive, Mondelez, Georgia-Pacific, Home Depot, AT&T...
BUSINESS DEVELOPMENT & CREATIVE BRAND STRATEGIST, Zooppa (2010–2013)Top global contributor. Drove sales of Zooppa’s crowdsourced content and social media platform with Fortune 500 clients and agencies. Highlights:
• Initiated global IBM partnership result– award-winning "People for Smarter Cities"
• Partnered with client, agency and PR for Pizza Hut’s 2013 Super Bowl commercial.
• Sold and project-managed largest campaign yet direct with Verizon client.
• Partnered with global CSR campaign with MEC – Chevron “AIDS is Going to Lose”
• Developed ONE.org UGC/ partnership with iStockPhoto, launched at SXSW
• Initiated/developed campaigns with Anheuser-Busch, GE, Lenovo, Orbitz, Colgate-Palmolive…
• Developed Weber Shandwick "always-on" deal (beginning with Unilever)