Nandan Prakash

With over 8+ years of extensive experience in digital marketing and SEO, I am a results-driven SEO Manager currently leading a dynamic team of 30+ professionals. My expertise lies in designing and implementing data-driven SEO strategies that significantly boost organic traffic, enhance user engagement, and improve search engine rankings.

Key highlights of my expertise and achievements:

• Successfully increased organic traffic through strategic SEO initiatives and technical optimisations.
• Managed and mentored large SEO teams, improving efficiency via structured workflows and KPI tracking.
• Conducted comprehensive website audits and resolved critical technical SEO issues, achieving passing metrics on Core Web Vitals
• Collaborated closely with content creators, developers, and UX designers to enhance site structure.
• Led high-authority backlink campaigns using paid guest posts and PR, enhancing domain authority and search visibility.
• Implemented targeted email marketing campaigns integrated with SEO content strategies.
• Applied advanced keyword research and AI-assisted content optimisation to increase search visibility and reduce bounce rates.
• Spearheaded automation of SEO tasks, boosting productivity and enabling data-driven decision making.

Core skills and tools:

• SEO: Keyword Research, On-Page & Off-Page SEO, Technical & Local SEO, International SEO
• Analytics & Reporting: Google Analytics (GA4), Competitor Analysis, A/B Testing, Looker Studio
• Technical: HTML, CSS, JavaScript, Schema Markup, Page Speed Optimisation
• Content Strategy: Content Mapping, Content Optimisation, UX-aligned content planning
• Tools: SEMrush, Ahrefs, Screaming Frog, Google Search Console, WordPress, Google Tag Manager
• Leadership: Team Building, Project Management, Cross-Functional Collaboration

Throughout my career, I have demonstrated a strong ability to lead multidisciplinary teams, drive organic growth, and deliver actionable insights to senior leadership. I am passionate about continuous learning and staying ahead of ever-evolving SEO trends to maintain competitive advantage for the organizations I serve.

I am open to freelance consulting and leadership opportunities where I can leverage my deep SEO and digital marketing expertise to help businesses grow sustainably and enhance their online presence.