Narender Kumar

An excellent Digital Marketing Practitioner with over 18 Years of experience in Digital Marketing. Having Diploma in SEO and many Online Certificates like The Fundamentals of Digital Marketing, Advanced Google Analytics, Google Tag Manager Fundamentals, SEMrush Advertising toolkit Exam and Google Adwords Certification.

Currently working as an SEO Manager with Shuraa Business Setup, having a good understanding of How the Search Engine works and Google guidelines and how to integrate them to leverage online engagement and growth. I have worked with various B2B to B2C and eCommerce projects.

My specialties include Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Google Ads (PPC), Social Media and Online Reputation Management.

Client Success Stories

1. Max Healthcare – Elevating Patient Experience Across India

Client Background:Max Healthcare, one of India’s largest multi‑specialty hospital chains, operates 20+ facilities, 5,000+ beds, and offers 30+ specialities including oncology, robotic surgery, and telemedicine.

Challenge: Despite a strong presence and advanced medical capabilities, the hospital chain wanted to improve visibility for emerging services like Max@Home (home health services) and expand international patient outreach.

Solution: We crafted SEO‑optimized content highlighting Max@Home and Max Labs, implemented keyword targeting around “advanced robotic surgery in India,” and set up geo‑targeted landing pages to appeal to international patients seeking telemedicine and international treatment options.

Result: Though exact traffic data isn’t available, we received feedback that patient inquiries via the website increased noticeably, with more engagement on home‑visit and international patient service pages within 6 weeks.

2. Dulux India – Bringing Colour‑Focused Inspiration Online

Client Background: Dulux, a legacy decorative coatings brand under AkzoNobel India, is present for over a century in India, offering a wide range of paints and specialty chemicals.

Challenge: With a visually rich product catalog but declining retail momentum and tough competition, Dulux aimed to drive more online inspiration and consultations for its paint solutions.

Solution: We created SEO‑optimized “inspiration hub” content—colour guides by room type, expert tips, and free consultation offers via WhatsApp—while targeting long-tail keywords like “bathroom paint ideas India” and “Dulux paint consultation.”

Result: The client reported a surge in click‑throughs to “Book a Free Paint Consultancy” and more engagement with “Inspiring Paint Solutions” within 6 weeks, despite no precise numbers documented.

3. Canon India – Enhancing Organic Discovery for Photography Enthusiasts

Client Background: Canon India (in.canon) is the primary destination for Canon’s product offerings, the site earned ~572K visits, with average session durations around 7:45. Organic search is their key driver.

Challenge: Despite strong organic performance, a notable month-on-month drop in visits (~15%) and backlinks was detected, signaling the need to recapture lost SEO momentum.

Solution: We refreshed key product pages (e.g. “Canon EOS R6 Mark II”) with optimized metadata, enhanced comparison content, and internal linking to relevant accessories. We also created high‑value blog posts.

Result: User engagement reportedly improved, with more time spent exploring product comparisons and accessories—helping reverse the downward trend in organic user involvement.

4. Warrior by Liberty – Strengthening SEO‑Driven Safety Gear Reach

Client Background: Warrior by Liberty offers robust safety footwear—steel‑toe, heat‑resistant boots—for industrial and construction segments, backed by 65 years of manufacturing expertise.

Challenge: Warrior’s website featured strong product capabilities but lacked SEO-rich landing pages to capture intent‑driven industrial buyers (e.g., “best safety shoes for construction site”).

Solution: We launched targeted content landing pages optimized for long‑tail search queries like “oil‑resistant safety boots India,” and infused technical bullet points (steel toe, anti‑skid, heat‑resistant) for SEO value and clarity.

Result: User feedback indicated improved discovery of “Safety Footwear” pages, along with longer time-on-page and more quote‑requests, helping reinforce Warrior’s market authority.