The number of followerson your account is the most reliable predictor of its value. TikTok is the pioneer in AI recommendations, as you’ve probably found if you’ve spent a lot of time watching videos on the app.

TikTok’srecommendation algorithm must use a variety of data points, but your follower count may be the most significant. Increasing your followers would offer you more credibility when engaging with sponsors and marketers, as well as increase the frequency with which your videos appear in the “About You” tab organically.