Natalie Wood

NATALIE T. WOOD (Ph.D., Auburn University) is Associate Professor of Marketing, Erivan K. Haub School of Business, Saint Joseph’s University. Natalie has published in journals such as The Journal of Consumer Behaviour, Marketing Education Review, The International Journal of Internet Marketing and Advertising and The Journal of Marketing Communications. She is the co-editor of Virtual Social Identity and Consumer Behavior published by M.E. Sharpe and is the author of the Marketing in Virtual Worlds published by Prentice Hall. She is also an Advisory Editor for the Journal of Virtual Worlds Research and a member of the Editorial Review Board for the Journal of Marketing Theory and Practice.

Interests: Marketing, Consumer Behavior, Social Media, Technology

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