Natasha Dearden

Hi there!

I work as an Associate Go to Market Manager at REA Group (GTM), and as a freelance illustrator.

In my GTM role at REA I work within one of the marketing teams to do a huge, and awesome variety of internal activities, that are required to get new products, processes and changes out to market, and the sales team. Depending on the occasion we wear the hats of product, Marcomms, communications, L&D, business analyst, event co-ordinator and sales trainers. I also assist with reporting on the success of those activities, and bringing feedback back into the company from external stakeholders (such as sales!). Alongside this, I get to hep create customer facing collateral, internal training, rollout company wide iniatives and internal communications.

As a freelance illustrator, I work in traditional media such as pen, paper, watercolours and ink with the occasional dabbling in hand stitching. I mostly love creating delicate fashion illustrations and lettering, which you can find over at @natashadeardenthelabel on Instagram.