Natasja Giezen-Smith

I'm a senior brand and marketing strategist, with a background in management, brand and digital consultancy and several startups.

I believe digital/the internet/online is connective tissue that can link information, ideas and people to make a positive difference in people’s lives and as far as I’m concerned, it doesn’t get any better than that.

I love taking on wicked problems and thinking of (and implementing, nothing as bad as a good idea not implemented or implemented poorly) solutions that both solve problems and delight people.

I've worked for Eventbrite, Blippar, Accenture, Precedent digital agency amongst others.

My experience in a nutshell:

• Marketing and branding: online and offline marketing, creating content marketing strategies and marketing plans, market sizing, working with PR agencies, creating brand and marketing collateral, copywriting and blogging
• User research: researching and writing business cases; qualitative and quantitative user research and creating product recommendations; basic wireframing and site mapping; workshop facilitation
• Management and leadership: leading project and pitch teams; hiring and building teams; coaching and mentoring; developing and giving training
• Strategy: creating digital strategy and aligning it to corporate strategy; combining brand, marketing and digital strategy; market sizing
• Business development and account management: building long and strong relationships with clients.