“Nate has the amazing ability to connect with every type of person that comes his way. By the end of every shoot, Nate had connected with the subject, the subject's friends and family, each film crew member, and every other person who happened to be on location. ...it was evident that each person felt cared for by him and connected to him.” Joe Gillis, Executive Producer, Beyond Geek

Television Personality, Producer, and Award-Winning Creative Strategist in over 500 multidisciplinary campaigns, Nate Lake is the founder of SLS Ad Co. Colleagues will attest, Lake is ego-free, consistent, and fearless.

An early adopter of predictive analytics in 1999, Lake served in key leadership roles at UPS; responding to forecast discrepancies by developing a delegation-of-authority matrix resulting in a series of new policies. Lake was credited for piloting the wearable batch-processing systems now in place.

In 2002, Lake pioneered one of the first streetwear brands, Domanate Clothing. His positive energy and hands-on ability to promote vigorous growth on emerging social media platforms created a West Coast buzz, expanding the brand in Zumiez and fine boutiques nation wide.

Shifting focus, Lake graduated from CSU, Northridge and applied his talent for business management to Hollywood. Years in the entertainment space led to his partnership with pop culture midas, Joe Simpson, to launch the advertising firm, SLS Ad Co.

Having established four startups, producing and hosting a TV series, Lake has extremely relevant experience and vital expertise marketing initiatives to fruition. His passion for connecting with people and building new business lends to a unique compilation of creative work.