Nathaniel Jonnes

Ideas are like diamonds in the rough. By themselves they are to the layman a piece of rock and to the trained eye still only a potential. But by building a team, digging them out from the depth, processing and polishing them till they shine like no other, the diamond, now a product, is appreciated by all for its exquisite beauty and grace. So when inspiration strikes, I keep a De Beers state of mind.