Nathan W. Ross

I’m a growth-focused digital marketing executive with 19 years of experience driving performance across paid media, paid search, SEO, programmatic, and full-funnel automated marketing solutions. My career has been shaped by a deep belief in data, clarity, and strategy, and a passion for building systems that not only acquire customers, but do so efficiently, measurably, and at scale.

In the Trenches of Growth:

At Greystar, I led $40MM+ in annual Google Ads strategy and generated $56MM in revenue by deploying agile SEM testing at scale. At ChoiceLocal, I helped a national client grow their monthly ad investment from $90K to $165K by redefining their full-funnel acquisition strategy and implementing ROI visibility across all platforms.

Empathy Meets Execution:

My commitment to empathetic leadership underpins my approach to guiding cross-functional, dotted-line teams and interfacing with C-suite executives. The collaboration with of a team of roughly 200 marketing stakeholders at Greystar and the orchestration of successful paid search roadmaps underscore my ethos: achieve results through others.

An Agile Mindset:

Adopting an agile testing environment and SCRUM frameworks, I have executed a continuum of PPC enhancements and AI-powered automation capabilities. This strategic agility facilitated a revenue discovery of $56MM from reinvested ad spend through tactical A/B testing.

Proven Expertise in Digital Marketing:

My core competencies extend across Lead & Demand Generation, Paid Search (PPC / SEM), SEO (Organic & Local Search), and Programmatic Advertising, fortified by Google Ads certifications. Strategic partnership development with technology giants and fine-tuning demand generation strategies have been cornerstones of my role, be it at startups or established corporations.

Educational Backbone:

With a foundation in Business Management from Pepperdine University, I have constantly elevated my skill set through certifications in SCRUM, Google Ads, and advanced analytics, equipping me to lead from the front in dynamic market conditions.

Career Vision:

Looking ahead, my career goal is to continue on a trajectory of visionary leadership and robust team building. I am committed to harnessing collective expertise to deliver exceptional outcomes, leveraging empathy and strategic acumen to foster environments where innovation thrives, and teams excel.

Let's connect and explore how we can drive growth and success together!

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