Natalie House

I specialize in creating customer driven marketing programs designed to drive acquisition, retention, engagement, loyalty, advocacy, profitable growth and community participation.

I have 20 years of demand gen and digital marketing experience starting with sorting bulk mail for ad fulfillment (yeah, I really did that) moving into marketing database design, integrated marketing programs and full closed-loop automation and measurement platforms.

I love all aspects of marketing and I especially love what I do. Recently one of my mentors said that I had "turned into a real data nerd." I consider this to be my highest professional compliment.

Specialties: Digital Experience, Web Strategy, Customer Marketing, Customer Experience Marketing, Lead Generation, Lead Scoring, Closed-Loop Marketing, Sales and Marketing Alignment, Marketing Automation, Marketing Databases, Advertising, Direct Marketing, Telemarketing, Field Marketing, Branding, Messaging, Integrated Marketing, Website and Marketing Program Optimization, Data Analysis, Persona Development, Email Copywriting, Marketing Reporting & Dashboard Development.