Navdeep Athwal

Navdeep is a Doctoral Researcher at Warwick Business School. Her research to date has included network development in hybrid (online and offline) settings, niche consumption communities, luxury consumption and authenticity, and the role of gender in consumer behaviour. Her doctoral studies are supported and funded by the Economic and Social Research Council.

She is a member of the Academy of Marketing Science, European Marketing Academy (EMAC), and a member and reviewer for the Association for Consumer Research (ACR) and Academy of Marketing. Navdeep has contributed to and participated in inter-disciplinary working groups such as the Leverhulme Luxury Network. Her research has been covered in media outlets such as Bloomberg Business Week and the Daily Mail.

Navdeep is a Teaching Associate at Warwick Business School (2010-); she has also held Visiting Lectureships at the University of Birmingham (2012-13) and at Coventry University (2011-14). She has taught across the marketing discipline at both undergraduate and postgraduate levels, and supervised MSc dissertations.

Before her PhD, she completed an MSc in Marketing and Strategy at Warwick Business School and also holds a First Class BA (hons) in Business Studies. During her undergraduate and postgraduate degrees she received scholarships for academic excellence. Outside of academia, Navdeep has worked and consulted across financial services, retail, government and charity sectors.