Naveed Murtaza

Naveed Murtaza is a Digital Marketing & Communications Strategist and Researcher with extensive experience across the UAE, Qatar, Saudi Arabia, the United States, the United Kingdom, and Canada. Having worked in managerial positions within marketing agencies, he has developed expertise in performance marketing, digital strategy, content marketing, brand communications, and digital marketing consultancy across a wide range of industries and business sectors.

Beyond his professional career in marketing, Naveed is a Human Rights Activist and the founder and leader of YAM (Young Activists Movement), a youth-led development, human rights, and charitable organization based in Gilgit-Baltistan. Originally from Hunza, he is passionate about community development, youth empowerment, mental health awareness, and social advocacy.

Naveed has also conducted research and developed case studies on digital presence, advertising strategies, and brand communications, analyzing globally recognized brands such as Coca-Cola and Costa Coffee, as well as topics related to political and human rights issues. His strong interest in current affairs, emerging digital trends, and social developments has established him as a keen analyst and commentator.

Early in his career, Naveed worked as a journalist with Such TV, where he covered wildlife conservation, cultural affairs, and community-focused news stories, contributing content for the network's digital platform. This foundation in journalism further strengthened his skills in storytelling, research, communication, public engagement, and analytical thinking.