I am a founder and director of Purpose Performance Wear, premium technical apparels for triathlon and cycling. Prior to this I held senior leadership roles in global advertising agencies including as Executive Creative Director, Managing Director, and Director of Digital Marketing. I also do public speaking and training in creative communication and social media. Currently living in Singapore and regionally based where work requires, my interests range from entrepreneurship, to creativity and innovation. I am passionate about design, technology, fitness and the human performance.

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