//Nakia Roberson

In the pool of marketing tactics, I wear the goggles to observe the obstacles below and push the best practices to the surface. Marketing is strategy and positioning -where is your poduct going and can you see how to get there? I just love it -design, data, presentations, execution, metrics and event planning. 8 years in the trenches and I'm only up to my pumps.

Finesse...

Social Media, Event Planning, Research, Marketing Communications Project Management

Social media and content marketing...it isn't complicated. The CEO says, "Make people follow us". I ask why not give them a reason to follow us, ask them to follow us, shucks follow them. Social media etiquette: "Tactics not tacky." Its important to engage with a strategic presence and value-added content.

The end-user is heading somewhere so I lead them down our yellow brick road.

With all the writing, engaging, preparing and listening...sometimes I just kick back, have a martini and enjoy a moment of gratitude!

Life's joy... Travel and all that jazz!

Terrified of... Flying objects! I can't catch.

Spare time... journalism and luxury lifestyle junkie.

Former Magazine Publisher

Education:

Mercer University Stetson School of Business

Locations:

Atlanta, Georgia

Dallas, Texas

New York, New York