I chose to research the evolution of music because the invention of the computer as well as the internet has completely transformed the way music is produced, sold, and heard. This is important because the industry is still undergoing transformation and we need to be aware this. If industries want to maximize their profits and appeal to their audience, they first need to understand how people want to listen to their music as well as what kind of music people want to hear. This article attempts to give insight on what may work best in marketing strategies for those readers who wish to advertise or promote in the music industry. If you want to make your own music, this provides information on how to publicize your music in the most efficient way possible. These aspects are what make my research new and unique. As a journalism student at the University of Kansas from Omaha, Nebraska I hope to inform and reach out to anyone who had the same questions I had before I began my research.