Nedie Recel

It's Nice to (e)Meet You!

My name is Nedie Recel, and I am a Fractional MarTech Program Manager helping teams improve their MarTech operations & data collection, analysis, and activation. I've built corporate centers of excellence and led complex professional services engagements in a consulting environment.

My Professional Highlights

• Secured First-Place in Further's Inaugural AI Hackathon in Team Competition
• Collaborated with tentpole clients to plan strategic data roadmaps, measurement frameworks, and journey orchestration
• Served as a People Leader in Further's Analytics Practice helping analysts and analytics engineers accelerate their personal and professional growth
• Participated as a co-chair for Further's Women in Data employee resource group

My Principles

• Servant Leadership Empowers Teams:
  I've formally and informally led teams with experience ranging from early career associates to mid-career professionals. I am driven to empowering my teammates to reach their potential.
• Organizational Goals > Tech Stacks:
  If data collection, analysis, and activation aren't grounded in organizational goals, then the investment will be for naught. I can geek out as much as the next MarTech professional, but I focus on outcomes not flipping on features.
• Bias for Action:
  LGTM. This simple yet incredibly effective rally cry was found on Slack thread after Slack thread while I worked with the Department of Veterans Affairs and United States Digital Services teams. It's my personal mission to help organizations get unstuck from analysis paralysis and make informed decisions with their data.