Neil Leyden

I'm a story-teller, writer, ideas junkie, entrepreneur and transformer - but not in the Michael Bay sense. My current area of interest is Transmedia.

What the hell is that? Well, it's about telling stories across a range of media - Mobile, Video, Social, Theatre, Books, Games, TV screens - every which way that engages. It's the fireside for the 21st century.

New role: Head of