Consultant, Designer, and Public Speaker in Beirut, Lebanon
With a background in marketing, advertising, and graphic design, I shifted from designing commercially oriented projects to tackling social challenges and problem solving after acquiring my Masters in Strategic Design for Politecnico Di Milano, Italy. While living in Milan, I consulted alongside Make A Cube finding sustainable solutions with social innovation start-ups for Expo Milan 2015 aiming to turn the latter into a sustainable smart city.
Being a passionate researcher in open governments and the collaborative economy, I became an active member of OuiShare, the global community of the sharing economy. After relocating to Beirut in 2014, I became Lebanon’s country connector for OuiShare, accepting the challenge to build Beirut’s collaborative community, and simultaneously co-founded hbr creative platform where I managed the design hub during its first 2 years of launching.
In June 2016, I was assigned to head the programs committee at ISOC-LB, after being elected as a board member at the Internet Society | Lebanon Chapter. Today, I work as a freelance strategic designer and consultant developing solutions through new narratives, building innovative ecosystems for sustainable living.