Nelson Tan

Decisions and behaviour fascinate me - especially when they're someone elses'.

I've been in marketing communications for a decade, and now I run my own marketing and creative agency. At Orange Cactus Project, we help strategize marketing campaigns and design communication materials. At the heart of every marketing effort lies the same nagging question - what makes a consumer tick? My obsession with marketing and design revolves around solving that mystery, and to craft a campaign that elicits a response from consumers - to buy my client's product or service.

I'm enthralled with beautiful designs and mechanical objects, which explains why I love mechanical watches and cars. Photography remains my foremost passion, and I run my photography website and blog as well.

Life is too short to live with regrets, so ponder carefully and move quickly. Time and tide wait for no man.