Harsh Kumar

Business transparency, trust in small brands with history

Social networks have taught us to be open and accessible to make contact. Hence, the number of ambassadors is growing; large brands cannot survive without them now(Khadi in the global fashion). The customer's proximity to the manufacturer makes it possible to ask why, for example, he should pay so much for an item or what to do if it fails too quickly. Previously, it was almost impossible; now, it is easy, so product information should be comprehensive and understandable.

This is where small brands benefit. They do everything with soul and special care for customers. They are open to dialogue and ready to change on request. Today, brands' sales with a massive number of stores and a wide range are inexorably falling. Behind them, the manufacturer's identity is not visible, and modern people do not have confidence in machines. Niche, family-owned brands will become favorites for many, and this trend will also last for quite some time. A great example of a transparent business today is the Everlane brand. Directly on their website, under each item, they tell what the cost of the manufactured item consists of, how much was spent on materials, accessories, the production process, and so on.

No Boundaries

First of all, we are talking about gender differences. It comes to us from the way of life, the promotion of equality, and the value of the individual, regardless of gender and the choices that a person makes in any area of ​​his life. Now, many brands have things marked unisex. Girls are happy to buy men's sneakers, sweatshirts, and jeans. Men with makeup and bright jewelry are also not new to anyone. Therefore, the number of brands with clothes "for everyone" will only grow. Today, the trend is most actively promoted by Koreans. They already have not just "genderless" clothing lines but entire brands, for example.