Naji Ghaziri

Making the most out of all opportunities today's world can offer us. Currently Assistant Brand Manager for MAGGI Middle East my day-to-day challenge is to bring new culinary experiences to women from all around the region and help them create good food moments with their families. As digital lead for the business unit I established an integrated digital strategy that will help our brand reach out, stay connected and start the conversation with its audience and culinary enthusiasts. On a personal level, I am a person that enjoys creativity in its simplest yet most impacting forms through street art, comics, music, filmography and photography. I am also an adrenaline junky always on the lookout for a new adventure or a sport to try, a new experience and a new story to tell. In the battle between traditional and new, I always try to couple the authenticity of everything traditional with the accessibility, mobility and functionality of everything new. With today's technology I document and share all my experiences while mobile to bring best of both life and digital to my friends to explore with me.
I would like to apply to the DAT program to be able to listen and learn from a worldwide audience highly integrated and active online to come back and apply my learning’s to be able to deliver our brand experience to a larger audience that will in their turn be inspired to become more digitally active to continue building on our main mission: Creating good food moments. I would like to be able to help our brand work on providing consumers online with a service or solution that will transform their perception or habits to what they aspire to receive while staying connected and sharing their experience online for others to be inspired. I am confident that with the knowledge acquired so far I will be able to make the most out of every new lesson and skill I am introduced to and will eventually couple both traditional and new media to deliver an optimal brand experience to consumers.