Nguyen Hai

Editor, Art Director, and Artist in Hà Nội, Vietnam

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Always start by identifying the events that are taking place in your area. Are these events related to your industry? Do you think taking part is going to boost your branding? Do you think people at the event is going to find your product useful in the future? Maybe you want to look at trade shows and build your supplier side of your business, appealing to other companies in the industry that will benefit with the products and services you provide.

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Visit the show in advance and see it for yourself. This can help you identify how well it is organised and marketed, the number of people coming through the doors and the overall layout of the show. You can get a good idea on the entire event by visiting it this time and then booking your space the next time.

Look at where the event is located. This is so important. You need to choose an event which is ideally located, easily accessible and provides ample parking. You want your potential clients to stream through the doors and visit your booth, not be in a location which is impossible to get to and therefore you will have quiet turnouts on colder or wetter days due to accessibility.

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Consider the timing of the event. You will want to look at what other events are taking place over those days and whether they will impact the outcome. This could be important football games, other exhibitions or even certain celebrations.

The final space is to choose your space wisely to ensure that all potential clients can see your stand and visit you when you take part.