It is extremely difficult to make money from wine on its own. I have been able to look, study and analyse the different aspects of wine businesses across the globe to see what has worked well, but more importantly what has not worked well, and why.

Completing the MSc Wine Business programme at ESC Dijon facilitated this and has given me a working knowledge of the industry allowing me to learn wine-specific business skills from a range of well-respected professionals.

My goal is to now use the knowledge I’ve gained to progress wine businesses into a future that embraces a new and more relevant way of thinking.