Nicki Soffe

A B2B Marketer by accident rather than design but now committing to developing integrated marketing programmes that provide true value to the sales team and the business as a whole. My mission is to improve brand perception and awareness, create a strong pipeline and improve customer satisfaction. There are many ways to achieve these goals but ultimately that is what must drive everything that we are doing as a marketing team.

Specialties:

- B2B Marketing & B2B Marketing Strategy
- Product Marketing
- Integrated Marketing Planning & Execution
- Building Brand Awareness
- Content Creation & Content Marketing
- Working with Cross-Functional Teams
- Pragmatic Marketing
- Fluent in Japanese

I am a member of the Institute of Digital and Direct Marketing and the Marketing Institute of Singapore.

I also serve as a volunteer for Project Pari, a service project of Zonta International, helping teenage girls from low-income families by providing financial assistance, life skills training as well as career and education advice and support.