Bristol born smell obsessive with a particular interest in crossmodal descriptors for the olfactory experience. Over 12 years experience of various aspects of fragrance industry: marketing, evaluating, social media, brand development, educating, training, scent creation, retailing, visual merchandising and more. Hailed as a "perfume prodigy" by Jo Fairley. Regular contributor to Basenotes.net.

Outside of perfume I'm a huge musical theatre fan, study Japanese for fun, and am a reformed comic book reader.