I work at the intersection between digital marketing, technology and UX to create communication programs, consumer-centered services and products that meet client targets and improve ROI.

Currently, I'm responsible for the digital business at OgilvyAction China and lead most of our digital projects across our offices in Beijing, Guangzhou and Shanghai.

In the past, I had the chance to co-found a social business that raised over 100,000 Euros for homeless people and received an award from Chancellor Angela Merkel, helped Nokia to reinvent their product development framework, was instrumental in building a joint venture between two WPP agencies in China, and expanded with Mobile Now Group to Singapore.

I'm a startup mentor and frequent speaker and have appeared on stage at Peking University, Tongji University and the British Chamber of Commerce.