Nicolas Krafft

International General Manager in New York

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I am a marketing and sales executive with over a decade of experience at L’Oréal working to build L’Oréal’s worldwide presence. I have had success across three continents, having been tasked with driving sales, expanding market growth, researching new brands, and defining go-to-market strategies.

Born in Switzerland, I received my MBA in finance and accounting from the University of St. Gallen. Shortly thereafter, I began his career at L’Oréal in Germany as a Product Manager for professional hair care and hair color products. I moved up in the company quickly, becoming a Marketing Director of Kérastase before being reassigned to Paris to oversee the launch of the L’Oréal’s Matrix brand in Asia.

Through continued success, I was then tasked with managing operations in the Baltic States, then in Romania. I moved back to Paris to lead Eastern Europe marketing and sales operation. In 2014, I was named the Vice President of Global Business Development of the L’Oreal Professional brand in New York City.

Today, I am the International General Manager for the Pulp Riot brand under the direction of Founder and CEO David Thurston.

  • Work
    • Pulp Riot
  • Education
    • University of St. Gallen
    • INSEAD