Nicole Kersh

I trade in strategies and thinking - sometimes both, sometimes the space between.

I specialise in creative strategies, big thinking and technical direction for all things digital. Lover of bad puns. Collector of sticks. 15 years experience in Digital Strategy, Online Marketing Implementation, Web Consultant, CMS, eCommerce, Customer Retention.

My Skill Set Includes:

- Manage digital and marketing strategy planning, execution and management of marketing initiatives, web assets and advertising projects;

- Implement clear and robust processes and structures to drive optimal campaign activity;

- Ensure optimisation execution against search marketing objectives on Ecommerce Website and maintain best practice in design, content and IT upgrades;- Conduct analytics and tracking, incorporating results into forecasting and budgeting activity;

- Perform audits, identifying cost savings across advertising campaigns and efficiency in working practices;
- Oversee ongoing optimisation of landing pages to increase conversion rates;
- Maintained digital channels including paid search, SEO, affiliates, partnerships and cost comparison sites;
- Devised and implemented digital marketing strategies to drive subscriptions and sales;
- Performed A/B testing to identify conversion possibilities to list sign-ups and maintain customer presence on website;
- Planned and executed online marketing strategies and promotions, based on in-depth market research and alignment to corporate direction and values;
- Oversaw development and execution of extensive eDM and segmentation plan;
- Designed and developed digital collateral, adhering to brand guidelines and maximising opportunities for revenue creation through online advertising and marketing;
- Managed supplier and agency relationships, ensuring alignment with strategy and optimum service levels;
- Tracked and analysed campaign performance, evaluating outcomes and adapting future digital marketing strategies to reflect outcomes;
- Conducted audit, restructure and relaunch of paid search campaigns, enabling identification of effective components to support future campaigns and appropriate allocation of budget;
- Oversaw web strategies, execution and optimisation, incorporating effective SEO and brand awareness;
- Implemented and monitored digital channels including PPC, SEO and Display;