Nicole Marie Melton is the go-to girl when it comes to reaching ethnic beauty consumers online. As the current associate beauty editor at ESSENCE.com, the #1 online destination of women of color, Nicole spends the bulk of her days (and sometimes nights!) pouring over beauty, hair, and skin care products and interviewing beauty experts, makeup artists, dermatologists and hairstylists. Nicole is extremely passionate about educating beauty consumers via her articles about makeup tips, skincare reviews, and product ratings, all of which have contributed to measureable increases in traffic and engagement at ESSENCE.com. Prior to her post as online beauty editor, Nicole was the social media coordinator at ESSENCE.com and also managed social media channels for beauty brands such as MAC Cosmetics, Aveda, Bliss, and Proactiv at Attention PR, one of New York’s leading social media agencies. Nicole is a proud graduate of Howard University, an active member of Delta Sigma Theta Sorority, Inc. and earned a Master of Digital Media and Communications degree from Rutgers University in New Jersey. Follow her on Instagram and Twitter @nicolemmelton.

Contact Nicole at [email protected].

Blog: BeautyBreakthrough.org