Nicole Paco de Leon
Los Angeles, CA
Most of my friends friends call me Paco. I spend most of my time helping creative entreprenuers sort out their financial lives.
What I Do
Most of the time, I give advice to creative entrprenuers and small business owners. But I also help people get their businesses started and help run their businesses. Every project is unique, every project is bespoke.
Who My Clients Are
I work with creatives, entreprenuers and artists.
Why I Do It
I do it because it comes naturally to me and I get to help people build the lives they want because chances are, no matter what you want to do in life, getting there will involve some financial crap to sort along the way.
My Story
Financial services sucks. Office life is beyond boring. Corporate culture lacks culture. The environment is lame - I mean, just walk into a bank and imagine staying there for at least 40 hours a week. There are very few people who look like me who work as financial planners; certainly no working musicians. And most of my former colleagues told stories about how interesting their clients lives are (read: how boring their lives are). I could not possibly thrive in such an environment.
The traditional office environment made me want to gouge my eyes out and I realized I only wanted to land the fancy job because my ego needed the validation.
But I realized I truly love helping people. I truly enjoy the technical and creative challenge of helping people figure out their lives. And I have a natural knack for it.
CURRENT PROJECTS
I play guitar and sing in a band with 6 of my talented friends. We play rock & roll and funk & soul. We'll have a couple of our songs featured on Season 3 of Cinemax's Banshee.
twofoldLA is a client-centered boutique firm offering services in lifestyle management + interior design.
I run point on all things financial, consult and advise on strategy and help execute projects whenever I can.