Nicole O'Brien

I am a Marketing and Communications Leader, passionate about discovering new technology and how it transforms business, sales enablement and the development of a holistic approach to improving the SE functions within organizations to bring new products to market. I am also passionate about using social media to amplify brands, deliver targeted messages, and influence customer personas. I am currently seeking new and challenging consulting roles.

My professional life has led me from a successful career in journalism to leadership roles in corporate communications and corporate marketing for global Information Technology solutions and services providers. I have been fortunate to spend most of my career working in global markets, and for companies serving the U.S. Federal government. I have created award-winning employee and internal corporate communications programs and have a deep knowledge of delivering communications and marketing programs across global channels in highly matrixed organizations.

I have a solid understanding of both the U.S. Federal and global commercial IT services and solutions markets. I am excellent writer, editor and communicator, who understands the business of IT solutions and services and who thrives on translating technical capabilities into successful corporate and marketing messages that drive demand. Additionally, I create compelling marketing campaigns for field marketing and partner marketing initiatives, drive successful lead generation campaigns and leverage demand generation programs that elevate brands and close deals. I also manage PR and media relations, employee communications, Social Media and executive-level communications.

Specialties: Corporate Communications Strategy and Execution, Sales Enablement, Internal Communications, Employee Engagement, Social Media Strategy, Social Media Marketing, Social Selling, Communications Plans, Brand Awareness, Brand Positioning and Brand Management, Public Relations and Media Strategic Planning, Sales and Marketing Enablement, Go-to-Market Strategies, Federal Sector Expertise including: Solutions and Services Marketing, Project Management and Change Management.
Certifications: ITIL and Six Sigma Lean.
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