Niina Karvinen

As a #marketing evangelist I believe that integrated #digitalmarketing is the key to successful #business today.

As a marketing and marketing communication expert with more than ten years of experience in international B-to-B projects I have good know-how in wide spectrum from the field especially in digital and inbound marketing planning: social media, strategy, content, community management, UA, SEO, metrics & analytics - how to keep visitors engaged, get people to join and encourage return visits to the online community, increase word-of-mouth, customer loyalty and brand awareness and how to get revenue from all this.

I have a strong background in ICT business (last three in game industry) and during the years I have helped companies to find the right partners and channels to go abroad and expand their business. My event marketing skills, understanding events and exhibitions from scratch to follow-up, has been in key role for this. For years I have worked budgetary responsible for marketing and therefore I am also familiar with figures and strategies. Marketing always goes hand in hand with sales and during the years I have been the contact interface inside the companies for many, big and small, customers and partners all around the world.

For the last years I have helped companies to find their way to go international markets: strategy planning, productization, commercialization and internationalization. I do have an entrepreneurship oriented working attitude added with hands-on working method and technical mindset. I also have capability to manage the big picture. I have a heart for business development and customer (either internal or external) comes always first for me.