I help companies turn data, analytics and search visibility into real growth.

I work with SEO, web analytics and data-driven website development. My focus is on making sure data is collected properly, understood clearly and used to support better decisions, from dashboards and measurement frameworks to continuous improvement.

Since 2017, I've worked with ecommerce businesses, telecommunications companies, public sector organizations and consumer brands. I've delivered more than 60 analytics and consent management implementations, and I often work on SEO research, site structure planning, analytics setup and customer journey measurement.

I also share my knowledge through trainings, webinars and podcasts, especially on the role of analytics in business development.

Outside client work, I enjoy building small tools, automations and prototypes. Some solve real problems. Others start from curiosity and a question I wanted to understand better.