Look no further!

You've found your web content specialist.

Equipped with a comprehensive system administration and dev-ops arsenal, my semantically tagged SEO web content clicks with Google/Bing, AI, and the ones who matter the most: your customers. I can help you offer what your customers want, and your competitors lack.

With a foundation in psychology and a passion for communication, I discovered my talent for web & SEO during the early days of the Web 2.0 era. This unique career path has enabled me to spend over a decade combining my in-depth understanding of human behavior with advanced SEO strategies, serving more than 70 clients worldwide who have found my skills both useful and profitable.

My expertise in technical and semantic SEO, combined with a knack for compelling storytelling, has consistently driven organic growth and brand visibility. I'm adept at using top AI models as a creative aid and research consultant, and am dedicated to crafting content that truly resonates with your audience.

Key Expertise

• Creative Content Strategy: Proven ability to develop and execute content strategies that drive engagement and conversions.
• Producing diversified content, including articles, guides, executive summaries, and LinkedIn posts, to visually and accessibly explain complex technical SEO concepts.
• WordPress website development. Times are changing and many websites I've developed are now only here thanks to the Wayback machine. Have a look - but it does take up to a minute to load, sadly:
  • internationalmindfullness.org
  • nikolinamiljus.com
  • hartlifeacademy.com.au
  • … and several more (please see my social links for the full portfolio.)
• Advanced SEO Knowledge: Expertise in Technical SEO, On-Page/Off-Page SEO, and Semantic SEO, with a strong grasp of Google's algorithms.
• Leadership & Team Management: Experience mentoring teams, managing workflows, and ensuring quality and consistency.
• Data Analysis & Reporting: Skilled in using tools like Google Analytics, Ahrefs, and Semrush to track KPIs and provide actionable insights.
• AI Integration: Proficient in using AI as a tool to aid content creation and research, ensuring human-led quality and strategy.

Education & Certifications

• B.Sc. in Psychology, University of Banjaluka, Faculty of Philosophy | Alumni

Communication and human behavior inform a deep understanding of user intent and content strategy today. For example, I tackled the topics of mental health in pregnancy, as well as marketing counselling practices online.

Certifications:

• Semantic SEO(LinkedIn);
  • Learned how to apply social schema and Schema.org properties via HTML5 markup to any website, blog, or landing page.
• WordPress Admin(LinkedIn); HTML/CSS/JS(FreeCodeCamp).
  • I learned how to build a WordPress website from the ground up (install and edit themes, add and manage essential plugins, edit and build necessary pages)
• Content and Inbound Marketing (HubSpot);
  • HubSpot courses helped me understand the essentials of customer intent, customer journey through the funnel, and the importance of providing the right type of content to correct customer persona, at the exact point of their customer journey.

My Core Skills

• Content: Copywriting, Storytelling, Content Strategy, SEO-first Copywriting, Content Briefs, Editing & Publishing, Social media content.
• SEO: On-Page, Off-Page, Technical SEO, Backlink Building, Keyword Research, SEO Audits, Schema Markup, Site Architecture.
• WordPress website design, development, speed, SEO & AI/ semantic optimization.
• Tools: Semrush, Ahrefs, Moz, Screaming Frog, Google Analytics, Google Search Console, WordPress, Adobe Photoshop, Canva.
• AI tools:Gemini, Perplexity, Microsoft Copilot, and Watson AI.
• Soft Skills: Strategic Planning, Proactive Problem-Solving, Team Collaboration, Client Communication, Analytical Thinking.
• Languages: English (C2), German (Basic).

Get in touch with me ⭍