Nik Rolls

New Zealand

I have always felt like perfection should be a target, not just a bonus. And along the way you should push yourself to do something new and innovative rather than just ticking the boxes.

This is the philosphy I bring to my work, mostly published under the software and design label Sheerwater. Your audience can dismiss you in as little as a few seconds, so it's important to present them with something that encourages them to stick around and fall in love.