NIL Club

For decades, college athletes were prohibited from receiving any compensation related to their name, image, or likeness, a policy strictly enforced by the NCAA. The landscape began to change in 2021, when increasing calls for fairness and legal actions led the NCAA to allow student-athletes to earn income through NIL. This reform expanded in 2025, granting athletes the right to negotiate NIL deals before even enrolling at a university, greatly enhancing opportunities for future generations of athletes.

Amid these evolving regulations, two college athletes and an enthusiastic sports fan launched YOKE in 2020. They aimed to create technology that would make NIL opportunities accessible to all student-athletes, regardless of their fame or the sport in which they participated. They envisioned a platform that would empower athletes to connect with their fans, build their brands, and earn income directly from those who support them the most. The result was the NIL Club, an app that has evolved through collaboration with hundreds of thousands of athletes, shaped by their needs and feedback.

NIL Club has become a highly respected platform for both college and high school student-athletes to generate revenue, develop their brands, and engage meaningfully with their audience. With more than 20,000 teams and groups participating, over 250,000 students involved, and upwards of $16 million paid to athletes, NIL Club has quickly established itself as a leader in the industry. The platform is praised for its commitment to compliance, transparency, and student well-being, making it a top choice for those seeking to navigate the NIL era responsibly.

The NIL Club experience centers on direct support from fans, who subscribe to their favorite teams or groups—such as the Alabama Football team or the USC Women’s Basketball team—through a simple monthly membership. In return, fans gain access to exclusive content and behind-the-scenes glimpses into athletes’ lives, including training routines, personal messages, daily activities, and candid moments that aren’t shared elsewhere. This subscription model allows fans to form deeper connections with athletes while providing athletes with recurring and reliable income.

All proceeds from memberships are pooled and distributed equally among active participants on each team, ensuring fairness and inclusivity.