Nile Lars
Chicago
Skills:
Conversion Rate Optimization
- Create more sales with same traffic.
- Detect weakness of website to improve conversion
- Decrease abandonment rate.
- Create opportunities for increasing conversion
- Create list of objections & usability issues to overcome
AB & Multivariate Testing
- Winning test is the ultimate award for me.
- Test different elements with variations and positions
- Deploy multivariate testing to reach contented page
- Test one element on the page at a time
- Try dozens or more then this while required
Landing Page Optimization
- Skill to grab attention in few seconds
- Increase Quality Score
- Increase value propositions
- Determine which page to test
- Develop a hypothesis