Nilesh Contractor
Ahmedabad
Skills:
Conversion Rate Optimization
- Create more sales with same traffic.
- Detect weakness of website to improve conversion
- Decrease abandonment rate.
- Create opportunities for increasing conversion
- Create list of objections & usability issues to overcome
AB & Multivariate Testing
- Winning test is the ultimate award for me.
- Test different elements with variations and positions
- Deploy multivariate testing to reach contented page
- Test one element on the page at a time
- Try dozens or more then this while required
Landing Page Optimization
- Skill to grab attention in few seconds
- Increase Quality Score
- Increase value propositions
- Determine which page to test
- Develop a hypothesis
Tools:
- Keyword research - Google AdWords Keywords Tool, WordTracker
- Website traffic analysis - Google Analytics, Clicky
- AB testing: Google Website Optimizer(Now integrated with Analytics)
- Click tracking & heatmap analysis - Crazy Egg
- Wireframe & UX design - Axure, balsamiq
- Landing page test - UnBounce
- Broken links analysis - Xenu
- Web page speed test analysis - Google Labs PageSpeed
- Website crawling, indexing analysis - Google Webmaster Tools
Advantages with Nile:
- Target to create clients are my best salespeople
- Work with clients worldwide
- I am not tied to any particular technology
- Find and test new tricks
- create prominent call to action and clickable value propositions.
- I feel there are always room for improvement
Experience:
Softweb Solutions Inc: SEO Professional - September 2012 – Present
=> Prepared performance reports to be presented to management.
=> Ensured optimal utilization of analytical tools and recommended improvements.
=> Assisted to facilitate increase in conversion rate for