Nimide Falasinu

An output-focused marketing and growth professional with over 12 years of experience spanning brand and product marketing, business growth strategy, public relations, corporate marketing and communications, content strategy, creation and distribution for products and brands.

Before taking up my current role as Vice President, Client Experience, at Zest Payment, I was the head of Marketing and Growth at Softcom, a tech innovation company with products in the market like Eyowo and Kwiksell. During this time, I led strategic go-to-market, growth and acquisition efforts for these key products.

I also worked at RED for Africa, a top communication company in Africa; serving as a Senior Communication Consultant and leading a strategic unit that championed key executive initiatives and design towards organizational growth.

Before RED, I served as a member of the A team of professionals that launched Decagon Institute; an institution that helps global startups scale their dev capacity with exceptional software engineers.

I like to think I embody three significant values: integrity, empathy and conscientiousness.

Apart from day-to-day work, I live out a good part of my life serving various organizations that equip young people with the capacity and skills to grow.