NIRAA By SDG

NIRAA By SDG is a personal care brand focused on hygiene, sustainability, and social impact. It was established with the mission to redefine menstrual and personal hygiene by combining luxury, comfort, and ethical responsibility.

Product Focus

NIRAA offers a premium range of personal hygiene products engineered with a "science of comfort" approach, focusing on skin safety, high performance, and eco-conscious design:

Sanitary Pads: Designed featuring advanced Japanese SAP (Super Absorbent Polymer) technology for instant fluid absorption, a microporous breathable backsheet to prevent humidity, and a feather-soft cotton top layer. To protect the skin barrier, these pads are entirely fragrance-free, toxin-free, and designed to be a more eco-friendly alternative to conventional plastic-heavy options.

Baby Diapers: Premium pull-up style diaper pants engineered for up to 12 hours of rapid fluid lock-in and advanced leak protection using the same high-tier Japanese SAP technology. They feature an ultra-soft, non-woven cottony top sheet to minimize friction, a fully stretchable ergonomic waistband for active movement, and a highly breathable backsheet that repels trapped heat to guarantee a rash-free experience. Like all NIRAA products, they are completely fragrance-free and toxin-free to safeguard delicate baby skin.